reel_justeatit
Sunday, Oct. 23, 2016 at Noon
Muenzinger Auditorium, CU-Boulder campus

Grant Baldwin (Director)
Canada, English, Color, 75 minutes
Introduction by Phillip Taylor of Mad Agriculture

Buy film only Tickets (just this screening)
Buy full day Tickets (includes the entire Wasted Sunday event; both Just Eat It and Theater of Life and intermission snacks)

Consider taking zTrip’s free shuttle between CU-Boulder and downtown Boulder when attending Just Eat It. For more information, see Venues, Parking, and Transportation.

We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of food waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that has been discarded.In a nation where one in ten people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling.

Featuring interviews with author, activist and TED lecturer Tristram Stuart, food waste expert Dana Gunders, and acclaimed author Jonathan Bloom, Just Eat It looks at our systemic obsession with expiration dates, perfect produce, and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. Just Eat It brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

Watch the official trailer:

Just Eat It – A food waste story (Official Trailer) from Grant Baldwin on Vimeo.

For parking information please see our Venues and Parking page.

View the 2016 Flatirons Food Film Festival Schedule.