reel_fearnofruitSaturday, Oct. 22, 2016 at 1:30pm
Canyon Theater, Boulder Public Library

Mark Brian Smith (Director)
USA, English, Color, 97 minutes
Introduction by Hass Hassan, a founder of Alfalfa’s Market

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Fear No Fruit chronicles Frieda Caplan’s rise from being the first woman entrepreneur on the Los Angeles Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration at 91, Frieda’s daughters and granddaughter carry on the family legacy.

Watch the official trailer:

Fear No Fruit documentary – Official Trailer from Fear No Fruit on Vimeo.

View the 2016 Flatirons Food Film Festival Schedule.